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Wisconsin Main Street Communities
All roads lead
to Main Street.

Wisconsin celebrates
20 years of revitalizing downtowns.

Rice Lake celebrates 19 years as a Main Street Community.

Breaking News - 05/05/2011
Main Street Volunteers Earn State Awards!!!


2009 Petunia Basket Installation Crew
The 2009 Petunia Basket Installation Crew at 6AM!

Volunteer News

Volunteer of the Year Award
Volunteer of the Year Bill Zabel
Bill Zabel

Honorary Board Member
Casey Allen receives Honorary Board Member Status from Kathy Wellsandt
Casey Allen with Kathy Wellsandt


The Wisconsin Department of Commerce recognized the best downtown revitalization projects of 2008 at the 19th Annual Wisconsin Main Street Awards
on April 24, 2009 in Wausau, WI.

"These awards honor the many great Wisconsin Main Street Communities and the efforts of their volunteers, business and property owners to restore local economic vitality," said Department Commerce Secretary Richard J. Leinenkugel.

Best New Business: Chain/Franchise

This award recognizes an outstanding new downtown business that has opened and is either part of a chain or franchise. Nominations were judged based on the impact it has had on its respective downtown and how it has strengthened the downtown business mix.

Lillians of Rice Lake: Honorable Mention Visit Lillian's of Rice Lake

Lillians, "The hippest shop in town!", has taken Rice Lake by storm. The Lillians retail concept offers ridiculously affordable, designer-inspired handbags and accessories, but is open just four days each month. That's correct... four days. On the second Thursday thru Sunday of each month, shoppers line up outside the door. Once inside, the atmosphere is upbeat, fun, and filled with excitement and laughter, even including refreshments and music. This is "experience shopping". It is high touch, high energy and high excitement. Each month brings 600-800 new items of merchandise, and there is nothing over $50. Lillians is the brainchild of two sisters who traded the 12-hour day corporate scene to create a hip, chic franchise for women. The owner, LaVonne Kimmes, is the embodiment of glam, energy and enthusiasm, which brings clients back month after month. And this steady steam of customers also visit other downtown businesses. Congratulations Lillians!!

Left to right: LaVonne Kimmes, Kathy Wellsandt, Shelly Schoening at the Rice Lake Lillians.
Left to right: LaVonne Kimmes, Kathy Wellsandt, Shelly Schoening at the Rice Lake Lillians

Shopko Express, Green Bay was the winner in this category. They are in a $4.5 million building and is the first ever urban Shopko Express store. This new store serves as an anchor for the Broadway District and employs more than 25 people.

 

 

 Contact Kathy at the Main Street Office to volunteer your support!
Rice Lake Main Street Association - PO Box 167 - Rice Lake, WI 54868
E-mail: rlmainst@chibardun.net - Office Phone: 715-234-5117